crystalkayonline

SEO is one of the most important tasks that you need to work on, in order to up the ranking of your website. This helps you to bring on the required amount of traffic to your website, thereby improving the amount you can get as return from your business. So, you will have to work on improving your content so that it attracts more number of people to your website. In fact, content is considered to be the king in Search Engine Optimization or SEO . Making articles reader friendly In order to carve out the articles which are user friendly, it would be important for you to: Considering the article – It is important for you to consider the whole of the article starting from the topic to the style of writing, the theme and the words you are going to use. These contribute a lot towards how the article s going to look, and if it is going to be of any interest for your readers. Considering the title – It is important for you to consider providing a good title, so that it says all about the co

Given the upcoming global trends, it’s no surprise that each and every sphere has taken on a new look and form. Similarly, the world of marketing has had to adopt itself even further with the year 2012 coming to an end and the year 2013 setting in. SEO happens to be one such part of internet marketing world that isn't as simple as it used to be initially. It’s not child’s play and the scenario for search engine marketing is changing day by day. You need some real expertise and innovative strategies to actually achieve better rankings in the search world. Moreover, it does take time as well as patience to build up the right SEO. The new trends in the world of SEO The earlier days no longer exist and it’s a new phase in the world of SEO. Find out the latest trends that’ll help you update your search engine to ensure your website’s high ranking in the searches. 1. The mobile search device: It’s now about searching directly. The upcoming changes show that people are now keener on find

Most businesses have started using digital marketing techniques to promote their businesses. The giants needn't make themselves known because they’re already known by people. It’s the small and medium scale businesses who are trying different ways to get recognized. It is not an easy task to compete with these giants in the marketplace. However, they need to do something to get the attention of consumers to convert them into customers. There are several ways followed by small businesses to market their products and digital marketing is the latest trend catching on among them. People have access to digital devices and they are not available anywhere, but online. It puts a pressure on small businesses to go online too and reach out to potential customers. With the stiff competition prevalent in the market, it is not enough for any business to just stop with creating a website. Should they try every means within their reach? Maybe yes or maybe not. However, there are certain things th

The Internet user base is huge and it has become an effective medium of communication. Just like conventional platforms (TV and newspaper), the Internet has been used for advertising. Online marketing is relatively new and there are no rule books. A lot of businesses have resorted to online marketing, not because it is economical, but it has proved successful. You will need to make a plan if you want to have a successful online marketing campaign. Here are some tips that will help you. Figuring out the long term goals Like any marketing campaign, online marketing requires you to plan well in advance and have your expectations sorted out. Although online marketing is a lot more economical than other marketing methods, there are a lot of aspects that can go wrong. So, before you start out, schedule a plan and stick to it. Analyze past data If you’ve had a similar campaign in the past, it is a wise idea to analyze the data and pull out as much information as possible. If something had wor

Lately, as an increasingly large number of consumers are logging onto the websites like Facebook or Twitter, it has become too vital to embrace the social media by a business firm in order to be seen online. Although there are too many companies that are aware of the importance of the social media, very few are actually aware of the ways in which they can use the social media tools in the proper way. The tips that are mentioned below will not only make you aware of how to use the social media effectively, but will also provide you with new ideas of social media marketing. This will also optimize the effectiveness of the social features of the website. By bringing social media to your website, you can also offer your visitors with more ways to share your content. Here are some tips that you should follow in order to socialize your website and make it seen in the web. Twitterize your business website : Twitter is one of the most common and popular social networking website and if you can

When thinking about improving a website’s search engine optimization, people so often think about linking out, so that they can build their website’s reputation. However, internal linking is extremely important and is a great way to improve your search engine optimization as well. Whenever you add new content to your website, whether it’s in the form of a blog post or a new page, it’s important to promote that content within your website, so that people know additions have been made. Here are five tips, so that you can better your website’s internal linking, and improve your search engine optimization as a result. Think About Your Keywords When you start thinking about your keywords, it’s important to use alternate keywords for the anchor text. If you use internal links from webpages that have a higher linking capability, then you can improve the ratings of the new pages, since your webpages are helping each other out. Keep in mind though, the more competitive the keyword, the harder

If your web host is a poor one then it is possible that it will affect the SEO value of your website. If your website is due to draw a lot of traffic then a poor host may also limit the SEO potential of your website. Mostly all SEO matters revolving around hosting are negative, since there are no real web hosting qualities that will help you to raise your websites SEO. But, first things first, what is web hosting and SEO? SEO This stands for Search Engines Optimization. It revolves around how your website is read and subsequently indexed by the search engines. This notion is often described as a value, where a website that is likely to be ranked higher in a search engines results pages is described as having a higher SEO value. A website may also be called SEO friendly, which means it is correctly set up so that it ranks higher in the search engines results pages. Web hosting This is where you purchase some server space from another company. The server is always online and available fo

The Internet has become primary for shoppers and not less so in the holiday season. This infographic reveals the way in which consumers are more frequently employing the Internet either through shopping, price comparison, or product research. There are several major trends that determine how sales are made that have to be accounted for by Internet marketers in order to maximize the important holiday shopping season. First is the increase in online shopping reflected by today’s “cyber-Monday” marketing campaign. Online shopping may account for up to half of this holiday’s purchases. Then there’s the increase in the role of the Internet for shopping in physical stores. Someone shopping in a department store might utilize their mobile device to compare prices before making a purchasing decision. Or, they may have researched various products and prices online before heading to the store. What does that mean for current Internet marketing over the holidays? First of all, it means your site

Google rolled out an express version of their popular advertising service AdWords. They claimed it was the fastest and easiest way to advertise online. The whole shebang is auto managed so that your ads are only seen by those who would be looking for what you are selling. For example if you are a seller of organic vegetables located in Brownsville PA, a user searching for organic vegetables in Brownsville or even organic vegetables, would see that ad; a user looking for wholesale ice-cream suppliers in Philadelphia would not. Exactly how different is the Express version from its parent, Google AdWords? The most significant difference is that AdWords Express is specifically targeted at local businesses that find PPC time consuming but yet want some kind of visibility on the search engine giant. In the original version you have to come up with your own keywords, and administer the bids. In Express, it is all taken care of by Google. So now the million dollar question is, if you’re a smal

Business owners and entrepreneurs who need assistance are encouraged to attend seminars offered by the Oakland County Business Center. The workshops take place at the Oakland County Executive Office Building Conference Center, 2100 Pontiac Lake Road, west of Telegraph in Waterford Township. For registration, visit www.AdvantageOakland.com/expand or call 248-858-0783. Advanced Legal Series: Creating Beneficial Relationships with Customers, Contractors and Suppliers is 9 a.m. to noon, Jan. 8. This workshop analyzes the legal and “practical” aspects of creating mutually beneficial relationships with customers, suppliers and other third parties. This workshop is well suited for new and existing businesses. The cost is $40. CEED Microloan Orientation is 9 to 11 a.m. Wednesday, Jan. 9. Many small businesses face obstacles when trying to obtain a business loan. This workshop is free, but registration is required. Business Research: Feasibility to Expansion is 9 a.m. to noon, Wednesday, Jan. 9

Marketing rules of the yester-years just don’t apply anymore. Gone are the days when simple pamphlets or huge hoardings were considered sufficient for promoting a brand. Since the increase in usage of the World Wide Web, marketing trends have changed drastically. Everything’s going viral. The world has become so immersed in this digital age that they just can’t do without, now.  So organizations have decided to go the same route, with a “if that’s where they are, that’s where we’ll be” policy. Health care organizations have taken to educating the public on various diseases. The Government uses it to promote tourism. Even restaurants have realized the importance of ‘digital marketing’ and now handle online deliveries, or even just post their menus online to help narrow down your options. We, the consumers, have the upper-hand now, and companies are beginning to come to terms with that. But even in the digital world, trends change drastically over time. We may not be able to ascertain th

Local search capabilities throughout social networks started out small but have gained more and more attention throughout the year. With the growing popularity of mobile utilization in many markets, there is a new emphasis on keeping local search even more widespread as we go into 2013. In fact, Facebook just updated both their iOS and Android apps to improve on the “Nearby” feature that many have already become familiar with. The update just happened this week, and it is now allowing users to look into businesses that are close by based on a number of different factors. Users have long been used to being able to see who has been checking in among their friends, but there has never been quite an elaborate level of suggestion making.  According to Search Engine Land, the metrics that these recommendations run off sound be crowd-sourced. Combining factors such as check-ins, ratings, Likes and others will determine what recommendations the user sees. Based on some screenshots of the iOS u

KH Home is lit up in downtown Clarkston, Dec. 7. All that's missing is the snow. If you want to find unique Christmas gifts, steer away from the mall and head for the quaint downtowns in the area. Clarkston is one of Michigan's most travelled downtowns with M-15 running through it til it ends at Dixie Highway. The two-and-a-half block downtown features several shops, Rudy's Market and three restaurants. One shop is Essence on Main, which features gourmet chocolate confections and local, organic and gourmet food products and gifts. Other shops include the Parsonage, florist and gift shop, Village Apparel, KH Home interior design studio, Clarkston Flower Shoppe, the Bird Feeder, Basketful of Yarn and the Country Store. Restaurants include the Clarkston Union, the Union Woodshop and the Olde Village Grille. There's Mesquite Creek and Brioni Cafe & Deli, which are on the north end of town, closer to the I-75 interchange. Also downtown, there's Lisa’s Confection Co

Simply uploading your videos on YouTube is not enough. You need to optimize them so that they pop up when people conduct a related search. YouTube is the second-largest search engine on the web, so make sure you get it right. Here are a few tips that will push your videos upwards. Closed Captions: Noticed the small button called “CC” on the bottom video bar? Well, closed captions are used by YouTube to find relevant videos. That means if you have unique text strings in the captions file, then your video will be chosen over many others. With YouTube’s speech recognition technology, all you need to do is upload your audio script and syncing will take place automatically. Videos with CC will surely receive more exposure than ones without. Video file naming: This is one of those small things that usually go unnoticed. When you upload a file to YouTube, the video file name remains the same as it was on your desktop, e.g. MOV0123.AVI. Even though viewers don’t get to see this, it still mak

Let us not discuss about the differences between Instagram and DSLRs and forget what Instagram has done to photography. If we get into that, we are going to have the pro photographer’s paralysis. Rather than looking at Instagram as a photography tool, we’ll look at it from a social media perspective. The Instagram user base is 100 million strong and when done right, there is a market to be tapped. The number one rule for social media marketing is establishing presence. You need to be there, right in the mosh pit before you even devise a strategy. Let us discuss about using Instagram for social media marketing. Analyzing the pattern: It should be noted that during November 2012 alone, there were more than 600,000 pictures that were hash tagged with ‘blackfriday’. You need to figure out the trending hash tags on Instagram. Since it is a free photo sharing site with millions, if not billions of pictures added every day, you need to make it through the maze. If you are adding a photo, make