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Showing posts from April, 2013

Walsh College hosts open house May 2

Walsh College Troy Open House is 4 to 7 p.m. Thursday, May 2 at Walsh College Troy Campus, 3838 Livernois, Troy. For information, contact Walsh College Admissions at admissions@walshcollege.edu or 248-823-1610. There will also be two events occurring as part of the Open House. LinkedIn 101 for Business Professionals is a free event designed for individuals looking to improve their networking skills on LinkedIn. You will also be able to learn the importance of certifications in the accounting field by attending the free Accounting Certification Info Session. To register for either session, visit www.walshcollege.edu/OpenHouse/ .

Benefits of Responsive Web Design for Digital Marketing

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In web design, we call a website "responsive" if it adapts itself to the viewers’ screen as it changes. The changes can be on a computer or laptop screen, like when you maximize your browser window or when you reduce it to a smaller size to see something else; but it might be more known among portable devices like smartphones and tablets, which are very varied in sizes. Having a website working with a responsive design is very useful for the user experience, and it gives you a few benefits with regard to your visitors. There are two main benefits in using responsive design in a site. First benefit: Only one website to maintain Before responsive design was out, companies used to create two separate versions of their sites. Besides maintaining and updating a desktop version of the site, they had to create a separate mobile-friendly version as well. The use of m. subdomains became as common as the use of scripts to detect where a visitor was coming from to launch correct version

Book: Adapting to chaos in the workplace

Submitted by Dottie DeHart, DeHart & Company Public Relations  Palo Alto, CA (April 2013)—When Fast Company’s Robert Safian first coined the phrase “Generation Flux” a little over a year ago suddenly, the uncertainty, instability, and chaos many had been feeling for years had a name. It’s easy for an unfettered 20-something to embrace chaos, transience, and everything else the “GenFlux” mind-set implies. But what about 40-somethings with mortgages? Glenda Eoyang and Royce Holladay offer reassurance that “reluctant fluxers” can adapt to (and even thrive in) a chaotic new world. “It’s true that we all need to work in new ways to keep up with the supercharged velocity of change that defines the global economy,” says Eoyang, who along with coauthor Holladay wrote the new book "Adaptive Action: Leveraging Uncertainty in Your Organization."  “And it’s true that leaders need to encourage a sense of urgency in the people we’re counting on to carry out the work. “However, that

Businesses should consider responsive web design for better digital marketing

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We have become switching consumers and I'm not talking here about our switching behaviour for best deals and costs but about our internet browsing behaviour. Think about your average day and how many times you may switch between the devises you use to browse the net.  In the morning waiting for the train you may browse on your mobile, at work you use a desktop, you get home and you may turn to a tablet. We are constantly switching between the devises we use and it is now more important than ever that websites work seamlessly across all these mediums for optimal user experience. Mobile sales have already overtaken desktop sales and by 2014 it is predicted that mobile internet usage will quickly overtake desktop internet usage. If your website doesn't look or operate well on a mobile it really is time to review it. If you invest in Digital Marking such as Search Engine Optimisation (SEO) and PPC, mobile friendly website is essential. Whether you choose to create individual websit

Existing Customer Implements Multi-Store to Create Separate B2C Website for Different Product Line

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Taurus, one of our current customers, has a new B2C ecommerce website built on Dynamics GP . The company chose to use our multi-store feature in order to have a separately branded website that runs off the same database as their existing site. The new website for Taurus showcases the line of Diamondback Firearms products they sell. These products include apparel, gun parts and accessories. When a user visits the website, products can be browsed by rifle parts, rifle accessories, pistol accessories and apparel. The website is very straightforward and easy to browse. Users simply select items they want to purchase to add to their shopping cart. When viewing items in the shopping cart, users are informed of available inventory so they can be certain that the products being purchased are in stock. Then, as the users proceed through checkout, they will have the option to either create a new account, or if they are a return customer, they can log in to the account they created previously. T

How To Optimize For Facebook Graph Search

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The newest Facebook tool promises to help users find just about anything on Facebook in a distinctive way. Graph search has the potential of being informative and is valuable to both individual users and businesses. There are ways you can optimize your Facebook page so that other users can discover you or your business more if you choose of course. 1. Include things you would like others to discover in your profile If you are entrepreneur and would like to be discovered by people of a certain geographical area, make sure to  update your profile to read your current hometown  and mention that you are an entrepreneur in the work and education section, preferably. The graph search will let users query entrepreneurs in your location to find new people to connect with. 2. Make sure your page is complete and up to date Users who have complete profiles are more likely to be discovered than those who haven't, according to facebook. Ensure therefore that you fill all the relevant informatio

Walk-In Business Counseling Service to be offered free to Oakland County startups

Budding entrepreneurs whose business will be headquartered in Oakland County are invited to attend the new, free Walk-In Business Counseling Service beginning May 9 in the Oakland County One Stop Shop Business Center. During Walk-In “Start-Up” Thursdays, entrepreneurs who want to start a business but do not know where to begin can receive confidential, one-on-one advice from an experienced business counselor in a supportive atmosphere with no appointment necessary. Counselors will provide direct answers to start-up questions, suggest next steps and provide guidance on business planning tools. The first walk-in counseling day is Thursday, May 9 from 9:30 a.m. to noon and 1:30 to 4:30 p.m. Sessions will be available on a first come, first served basis; no appointment is necessary. Initial counseling sessions are limited to 15 minutes. “We usually operate on an appointment-only basis but many entrepreneurs walk into our One Stop Shop with questions on how to get started with their busines

HR Spring Training offered by law firm

The law firm of Miller Canfield announces the details of its HR Spring Training for human resource professionals, corporate counsel and business executives. The annual HR Spring Training Employment Law Seminar will be held 8 a.m. to 3:30 p.m. Tuesday, May 7, at the MSU Management Education Center, 811 W. Square Lake Road in Troy . Miller Canfield employment and labor lawyers will discuss best practices and the latest issues impacting employers in Michigan, including Right-to-Work, “Obama-Care,” Electronics in the Workplace, Wage and Hour, Medical Marijuana and Drug Testing, Weapons in the Workplace and Cross-Border Immigration. The all-day seminar is $95 a nd includes continental breakfast, lunch and seminar materials. Advance reservations are required. This program has been approved for 5.25 credit hours towards PHR, SPHR and GPHR recertification through the Human Resource Certification Institute (HRCI). RSVP and view the full agenda at  www. millercanfield.com/HRSpring

Five Effective Strategies to Attract More Site Visitors

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We put up a website because we want to draw people’s attention to what we have to show the world. Either we want to market and promote a product or a service, or we simply want to raise awareness for a certain cause. Whatever it is, we all desire to have a lot more people visiting our site, being inactive and patiently wait for them to visit our site will not work. We need to have to be active and impose techniques that will drive people to our sites. Here are some effective and ethical strategies you may want to try. Social Media Sharing. This is actually pretty common and self-explanatory. But aside from sharing your own website content to your social media accounts like Facebook, Twitter, Pinterest, and many similar others, it is also wise to install a social media sharing button on your web pages. This way, all your site visitors who likes your content can easily share it to their friends and connections, thus, resulting to more visits from other peopl

Workshops geared to help business owners and entrepreneurs

Business owners and entrepreneurs who need assistance are encouraged to attend seminars offered by the Oakland County Business Center. The seminars will take place at the Oakland County Executive Office Building Conference Center, 2100 Pontiac Lake Road in Waterford Township. For registration, visit www.AdvantageOakland.com/expand or call 248-858-0783. Business Research: Feasibility to Expansion is 9 a.m. to noon Wednesday, May 1. It is for those who want to start or grow a business and those who want to identify market trends and opportunities to grow sales. The workshop is presented by Oakland County Market Research and an Oakland County Public Library business reference librarian. This workshop is free but registration is required. Writing a Business Plan is 9 a.m. to noon Wednesday, May 8. It is designed for individuals who want to increase their chances for successful self-employment, the course covers business planning in detail. The first steps for cre