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First off, why would you even worry about Smartphone users? And weren't there plug-ins and stuff for all that? To answer the first question, there really is no reason to to worry about whether smartphone users browse your site or not. All you'll lose is about 73% of traffic from users between the ages of 18 and 44 who use their smartphones to browse. If your desired target audience does not fall into that age group, then, nope - you got nothing to worry about. If, on the other hand, you are like most other marketers or webmasters, you should be very, very worried.  As for the second question - plug-ins just don't cut it any more. Not if you want your site to appear the way you created it. Plug-ins render a mobile version of your site while you'd normally want it to appear the same across all devices and platforms because you optimized everything (presumably) on it for the most perfect browsing experience (and, therefore, possible sales).  Fortunately, the Web grows as a...

It is important to validate your blog's HTML code to ensure that is complies with the principles of the World Wide Web association. An authenticated HTML code makes it very easy to maintain your site. As well, it plays a huge role in reflecting the degree of your professionalism in the blogging industry. Besides that, it augments the compatibility of your site with future versions of HTML.  Here is a review of some top tools for HTML validation How to validate your site HTML Firefox Add On Firefox HTML validator is a small icon located on the status bar which validates the code as the page loads. The add-on was developed by W3C but has evolved over time in tandem with changing needs. The extension is embedded within Firefox and makes the validation on your machine without involving a third-party server. This is a superb option for those using FireFox.  Google Chrome Extensions Google Chrome HTML validator resides as an icon just adjacent to the address field. When it is auto-r...

If you are a business owner, or otherwise, an individual trying to promote a certain product or service, you’ll most likely already know about a service called SEO. At first, you may find this service a little complicated to grasp, it is after all a very complex system. The traffic gained from this system is however phenomenal. With so many variables involved in the making of SEO services, it can sometimes be a little hard to understand the ins and outs of this system. However, regardless of this, there are several simple things you can do to boost your SEO and in turn, rank higher in today’s search engines. SEO as an essential way to gain traffic SEO is one of the easiest ways to reach consumers today; this is mainly down to technology in the 21 st century. More and more consumers are choosing to use their smartphones and tablets to shop, and with so many expensive technologies on the market today, surfing the Internet is a widespread pastime! All in all however, it comes down to the...

Your web-page might have the best web-design and it has all the contents in it that are required for better rankings on Google. It’s a good thing, but it is more important to do the right things that will help you in retaining the position for long. This will help you in getting maximum customers for your business. There are many other websites that are offering services like you do, and there are chances that they might get better rankings than you do. Thus it is necessary to hire the best local SEO company that will cater to all your business needs in an effective manner. There are quite different things that need to be done for increasing in the ranking of your webpage. Some of the steps are quite simple, while others are complicated and needs proper steps and procedure that needs to be followed for becoming successful online vendor. It is necessary to choose the right type of keyword that will improve or fasten the search process for your potential client. Keyword in Title A keywo...

A web designer’s primary job is making things look great. Bring the beauty, let someone else deal with the code. But if you are fortunate enough to have worked with someone who has both the designer and developer skill sets, you know what a striking difference it can make to the finished product. The ability to incorporate SEO concepts into the very design of the page is priceless. Since the days of hand-coded HTML sites, we generally have dealt with SEO by applying it on the back-end, once the site was aesthetically developed. However, with the advent of CMS solutions and other development platforms, we have the opportunity to make or break the SEO of a page at the template stage, and with the placement of every piece of content thereafter. The design of a site needs to incorporate the philosophy that SEO is the end-game of the project, not a bolt-on to be dealt with later. Consider the scenario where a CMS template is employed. Perhaps it’s a sleek design, it has customizations based...

It is widely accepted that WordPress is currently the most popular blogging platform with features and capabilities very few content management system software packages can match. Most internet marketers love WordPress for the SEO value it adds to their e-commerce website although a good part of the population is more inclined to channeling traffic to websites or blogs they built using the CMS software. To keep you followers interested, below are six things you need to emphasize on if you are one of those who believe in the power of WordPress. 1. Always update your blog content One of the reasons why most people's blogging efforts fail is reluctance to update their posts. It is understandable that some posts might only be valuable for a short period of time but this does not necessarily mean that you should overlook the essence of updating as it would cost you in the long run. For instance, if you have a post whose title is "Must have gadgets for 2013" it would be necessa...

Any SEO practitioner worth their salt knows that black hat tactics should be avoided. While such activities may boost your rankings in the short term, they will ultimately have a negative impact on your website, and it takes a lot of work to rectify the problems that will occur. Rather than ignoring black hat SEO completely though, the best approach is to educate yourself in the area. Here’s why. It gives you a broader understanding of how search works SEO is a complicated field, and if you want to get it right, it’s wise to know about the potential pitfalls that you could hit along the way. It’s only through gathering as much knowledge as possible that you can do this. A good tactic here is to review your site whenever you learn about a new black hat process. Checking that you haven’t accidentally broken any rules will help to protect your site. The rules are always changing Some SEO practices that were commonplace in the past are now widely accepted as being black hat, so it’s import...

Introduction Online Press Releases and Social Media Marketing combined are abundantly capable of increasing your revenue and engagement. Please allow me to go through some tips in a strategic planning takeaway for you to utilize at a later date. Here I’d like to assist and help implement your ideal strategy using user-generated content. This includes monitoring positive and negative brand perception through tools such as Facebook, Twitter and G+, as well as increasing brand engagement all-round. Working at The Genuine Gemstone Company, I experience the online marketing tools and channels for PR as part of our online strategy. My tips here will improve your brand placement online, even without necessarily over stretching the budget.  Online marketing takeaway Press Releases Online press releasing activities include influencing media, communities and online specific audiences; you need to be making a sound through online channels.  You can achieve this via social networks, news ...

If you run a business and have a website, chance are good you’ve been introduced to three powerful but often misunderstood letters: SEO.  It’s no longer good enough to simply have a web presence, now that web presence must be easy to locate through a search engine.  With only 6% of Google searches making it past the first page- and about 1/3 not making it past the first result- poor SEO could have a tremendous negative effect on your business.  Here are some common mistakes to avoid in your efforts to raise your ranking: Keeping it too simple with keywords: Do your research!  Don’t assume you know the best keywords to use, or how to use them.  You could end up missing opportunities to integrate search friendly terms into your website.  Think synonyms and words with similar meanings that could be substitutes for each other in a search term. Picture and photo, for example, or optometrist and eye doctor.  You should also try to get inside the mind of pot...

Online retail is really going to get your business jumping. The internet is as well used throughout the retail world as the high street for shopping. In fact the popularity of web is a tremendous boost to your company. Emailing customers does not just give you more chance of making a sale, it is about value, customer relationship and putting your marketing right in-front of the user, and in a much more direct way then any commercial could have been able to do for you before. Think of it as an advertisement board, hooked up to the shop you want to get to.    There are many things that can make or break your email. And really I need to go over them in some detail for you to understand and master it. The stages of an email begin with building a campaign idea.  Planning your sell Think of the items you’d like to promote, it may well be a themed range, such as new in, summer, men’s, women’s, shorts, hats, sneakers.  During this time, your marketing team must strategize a ...

Many of the most popular SEO practices a few years ago are now cursed and considered foolish because they will either get you penalized or the costs far outweigh the benefits. While the Penguin update has certainly changed many things about online marketing, you can still gain exposure by abiding by Google’s rules. Not Just Content First of all, content isn’t the only thing that you need to worry about. All of the major search engines are checking your website's loading speed. A website that loads very slowly takes away from the user experience. Many studies show that if your website just takes a tenth of a second longer to load than similar websites, then your sales will drop by one percent. Not only that, but the search engines penalize slow websites because people don’t like them. If you want to do some serious marketing, then ensure that you choose a fast Web host. Organic Linkbait Before Penguin, many marketers would use automated programs to build hundreds of links. These aut...

As with anything in life, it pays to have a mix of things in order to ensure balance. The same is true of marketing, and including PPC  (Pay per Click), as part of a balanced plan of digital marketing can add to the overall efficacy of your promotional strategy. Research has shown that companies from start-ups through to multi-national global enterprises invest a considerable proportion of their online marketing budgets in PPC. So what’s all the fuss about? What is PPC? PPC is a way in which advertisers pay to bring their products to the attention of people who may be interested in them. Choosing keywords that are relevant to the product, marketers develop adverts specifically tailored to the individuals searching for that keyword that will hopefully find their way to the eyes of people who are interested in the product.  Get the clicks and convert them to sales There are two ways in which advertisers can pay for the clicks their adverts receive. Most content websites – that i...

Online retail is one precious asset; it significantly contributes to the overall business strategy of a company. Working in online marketing for The Genuine Gemstone Company I know a little about being established on TV, our brands GemsTV and Rocks TV are strong in the UK and USA respectively.  Our current fan base, the shopping savvy, fashion conscious society seek online retail as well as TV. "The company’s No.1 appearance in the Fast Track 100, is testimony to their skill and determination to succeed" – says Sir Richard Branson in The Sunday Times. Without being connected to our audience through brand websites, social media, emails and other forms of online marketing, we wouldn’t have achieved our sales growth of 245.36% per annum. Being a Sunday Times Fast Track 100 winner is proof that there is success in online retail. Determination and proven ability to deliver sales and grow as a company only underlines expertise in creating a solid and sustainable business model. He...