5 Rules for the Character-Driven Company
Submitted by Dottie DeHart, DeHart & Company Public Relations Hoboken, NJ (September 2011)—It’s certainly a tense time in business. The uncertain economy has many business leaders constantly poring over the financials, crunching the budget, and nixing every possible unnecessary expense. Unfortunately, says Dave Anderson, financial problems aren’t the only ones your company might be facing. He asks if you’ve recently taken a good hard look at the character of your company. “When you really think about it, many of the transgressions we see in business today, from CEO scandals to terrible customer service, boil down to a lack of solid character,” says Anderson, author of How to Run Your Business by THE BOOK—Revised and Expanded: A Biblical Blueprint to Bless Your Business (Wiley, 2011, ISBN: 978-1-118-02237-5, $18.95, www.learntolead.com). Anderson says there are five simple rules that every employee, from the top of the corporate ladder on down, should follow to ensure that they have...