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In an article recently published on Mashable’s website, several successful ecommerce entrepreneurs were asked what data they rely on to develop and monitor strategies. The following is a list of the nine metrics these entrepreneurs deemed most valuable along with a brief summary of why. 1. User Acquisition Costs This metric can be used to determine the success rate of your PPC campaigns. How much does it cost you each time a user lands on a web page in relation to conversions? 2. Abandoned Carts Monitor this metric to ask customers who bailed on their shopping carts why they did not proceed through to checkout. Was it something with the checkout process itself? Were shipping costs too high? There are a number of reasons why shopping carts are abandoned. This is a good metric to watch in order to gain insight on possible improvements that could lead to a higher conversion rate. 3. Google Analytics Experiments This is a tool accessible from your Google Analytics account. It...

As an ecommerce business, what tools are you using that have helped you successfully obtain and keep customers? Custora did some research and created a report highlighting the most popular channels used to acquire customers along with which ones offer the best customer lifetime value, which is described in the report as “the future profit a company expects to earn from a customer throughout his or her relationship with the business.” The survey included 72 million customers from 86 U.S. retailers in 14 different industries and can be read in its entirety here . The survey results show that the top channels used for acquiring new customers online are organic search, CPC (Cost Per Click), email marketing and referrals. It may be surprising to see email marketing at the top of the list given that so many of us receive and delete such messages on a daily basis, but according to survey results, since 2009, the amount of customers that ecommerce businesses have acquired using this tool has q...