Make your press release count
News people receive hundreds of emails daily, so here are some tips to help your submission get covered. First, give a hint as to what your email is about in the subject line. If it's about an event, you could write, "Hot dog race Sept. 4 in Pontiac" in the subject line. It doesn't need all the details in the subject, just an idea of what it is about. "Exciting news" or "press release" aren't very informative. If you send photos, please send in jpg, jpeg or tiff format. The size needs to be at least 100 KB, larger is better. We love pics with PEOPLE in them. In the email message, include their names listed in order from left to right and titles or companies, or schools if applicable. Also note where they are and what is happening, if it's an event. If you send mass emails, blanketing the media universe using blind copy, don't be surprised if you receive two or more replies from the same place. This is a big time-waster and annoyance f...