Online retail is one precious asset; it significantly contributes to the overall business strategy of a company. Working in online marketing for The Genuine Gemstone Company I know a little about being established on TV, our brands GemsTV and Rocks TV are strong in the UK and USA respectively. Our current fan base, the shopping savvy, fashion conscious society seek online retail as well as TV. "The company’s No.1 appearance in the Fast Track 100, is testimony to their skill and determination to succeed" – says Sir Richard Branson in The Sunday Times. Without being connected to our audience through brand websites, social media, emails and other forms of online marketing, we wouldn’t have achieved our sales growth of 245.36% per annum. Being a Sunday Times Fast Track 100 winner is proof that there is success in online retail. Determination and proven ability to deliver sales and grow as a company only underlines expertise in creating a solid and sustainable business model. He...
If you own a website and realize that it is your gateway to make your business bigger and better then you really need to work on improving the visibility of your website. If this is done, it will automatically enhance the visibility of your local business. Although some serious and expensive strategies could be adopted, there are other easy ways too and let’s look at five ways that will help you achieve this. Take advantage of Google Maps Google Maps is a popular tool and it is available for mobile platforms too. Although the tool is designed for finding your way through suburbs, it is great for mining information about local businesses too. Listing your business on Google Maps is easy and the best part is that it is free. When someone searches for or navigates to a particular area, Google lists the local businesses in that particular area and drops a pin on the geographical location too. By briefing about your business and the services you offer, you can improve the visibility and att...
Video is one of the most important ways to improve SEO score. This is very important after Google released it Penguin algorithm update. So, making a video is not enough now. Even sharing videos to multiple sites ( www.startcut.com ) isn’t as effective as it could be if you don’t employ one concentrated metadata strategy to improve your companies SEO. So what is metadata? Metadata is all the things that describe what your video. Metadata includes in this are the title of the video, description, tags and category. Many people or businesses that have paid good money in order to create a video fill out this information with without thought or even leave this information blank without understanding the importance of it. Search engines (including YouTube and other video sites) can’t hear what you are saying and therefore rely on your title, description and tags in order to figure out if your video is a good fit for the search terms someone is using. Therefore it is important to pepper your d...
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