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Showing posts from February, 2013

How to Calculate the ROI of Your Social Media Marketing Campaign

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Running a social media campaign is often a very expensive affair. That is, if you take social media seriously. Specialized marketing companies around the world are finding ways and means to convince big businesses to get into social media campaign lest they feel left out. When competitors do it, you will have to do it, and do it on a large scale if you have to retain your lead. But the catch is managements will demand to know what the benefits will be like. Is it really Possible to Calculate the Worth of Social Media? Social media brings in benefits that cannot be measured like revenues from physical sales. It is like calculating the worth of kinship, your relationship with your wife, the cost of having a friend, and price for happiness. But, there is a way out sill and smart marketing companies are discovering it to convince their managements in this regards. And one of the ways to do it is present them with mathematical figures. Why is it Tedious to Calculate the Worth of Social Medi

Overall Growth in B2C E-Commerce: Sales information in top 3 countries

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An important part for any business today especially for retail business owners is that to own a successful, profit generating Ecommerce website which not only helps them to do business online but gives customers a great taste of their overall brand experience and create a sense of reliability and good customer service. We have just stepped in 2013 and statistically it is clear that there are unexpected changes happening in ecommerce market and further aggressive changes are happening in the way people trust and buy things online. There is a rapid progressive change in online shopping graph. Usage of internet in people is without any doubt at all time high as technology is widely expanding. People not only buy but with social networking websites being so popular, they even share, recommend and post about products they like. It’s so easy to buy products online and most of the time even shipping costs are skipped in receiving delivery. So it’s quite obvious, online shopping is a huge and