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S ubmitted by Ginny Grimsley of N ews and Experts Almost on a daily basis, news reports detail the marketplace factors that can affect businesses large and small. No matter what the potentially game-changing info coming out of Washington, D.C., or China, though, there are winning strategies that not only endure but should be part of every workplace’s culture, says financial expert and small-business advocate Chris Hurn. “With some merit, analysts are always reviewing contingencies that may change investments by businesses; most recently, the ‘fiscal cliff.’ But there are many ways to invest in your own business regardless of the economic climate,” says Hurn, author of “The Entrepreneur’s Secret to Creating Wealth: How the Smartest Business Owners Build Their Fortunes” www.TheEntrepreneursSecretBook.com . Hurn reviews the resolutions business owners and entrepreneurs should consider to make 2013 the most positively transformative year: Consider buying: After a business ha

Sterling Heights — A seminar encouraging potential inventors to patent their ideas is planned in celebration of the new patent office in Detroit. The seminar,  "Get Out of the Garage: Patent Your Idea!" will be presented 3 to 5 p.m., Tuesday, April 2 at the Velocity Collaboration Center, 6633 Eighteen Mile Road in Sterling Heights. The Macomb-OU INCubator, the City of Sterling Heights Economic Development and Macomb County Planning and Economic Development are hosting the event which is free and open to the public. Attendees of this seminar will learn: whether their ideas are worthy of patents; at what point they should take steps to protect them and about services are available to help them through the patenting process. Register by contacting Joan Carleton at 586-884-9324 or e-mailing to macinc@oakland.edu. For more information, visit the incubator website at oakland.edu/macombouinc.

LinkedIn is becoming on the most important social media tools out there if you want to stay connected to potential employers. More employers are reviewing LinkedIn profiles for all job applicants. In addition, if job seekers can use LinkedIn to find potential employment. But, if you are wondering why more potential employers are not clicking on your LinkedIn profile, you may need to employ certain strategies to increase your exposure.  The first strategy you should do is to update your LinkedIn profile consistently. Updating your profile does one of two things: it strengthens your resume by highlighting more skills and it makes your profile appear in searches. The more you update your LinkedIn profile, the more your profile is not only seen as active, but also updates make your profile appear in recent searches. Say you add SEO as a skill. When employer searches for workers who are experienced in SEO, your profile will appear near the top because of this update. Try to update consisten

Our 11 th year as a Microsoft Convergence Bronze Sponsor wrapped up successfully. With a turnout of over 11,500 at this year’s event, we were able to meet with many existing customers and had the pleasure of shaking hands with a lot of new faces. Azox product enhancements went over well with many expressing interest in our new offerings. If you didn't attend Convergence or missed stopping by our booth, this year we announced the launch of the latest version of our ecommerce engine, which is eSource 3.4. We also announced integration of our credit card processing solution with Microsoft Dynamics CRM, Microsoft Dynamics NAV and Microsoft Dynamics AX along with integration of our online bill pay product with Microsoft Dynamics NAV and Microsoft Dynamics AX. Further, Azox e-commerce solution is now available in bundled packages with SPLA pricing. For more information, contact our sales team today. This year’s Convergence drew in more than 11,500 attendees. This year’s opening keynote

The Oakland County Employment Diversity Council is hosting Women in Leadership Summit 2013 – The Influence of Women, Our Voices. The summit is 8:30 a.m. to noon, Thursday, March 28 at Oakland Schools Conference Center, 2111 Pontiac Lake Road, Waterford Township. The event will keynote speaker Ellen Hill Zeringue, VP of Marketing at the Detroit Tigers. Hear her inspiring story of succeeding in a traditionally male-dominated workplace. The event includes a facilitated power networking session and diverse panel of professional women from a variety of industries. Tickets are $45 each. For more information, visit www.ocedc.net .

It is a tough world for webmasters. First, you must rank on the first page of search engine results. Next, you have to climb as far up as possible on the page. And even then you are not assured of the traffic you are looking for! This happens because people may decide not to click on your link. Fortunately, the behavior is explainable, and correctable. Read on to find out how to get better CTR from your search rankings. Meta Descriptions Two major factors come to mind that can get your link clicked: an exact query match, and an interesting description. A combination of the two is, of course, always a winner. Think of meta descriptions as article headlines or teasers. If someone is searching for 'seven day course to lose weight', and if you have targeted the exact same keyphrase, you are likely to draw attention if you have secured a  leading place in the SERP . However, others may have done it too, and the meta descriptions now make or break your CTR.  Consider the following: &

If you have been using Google+ and always updating and interacting through it, you probably have heard something about Author Rank. Considering that Google is in a constant motion to deal a deathly blow to spammy content, Author Rank is expected to be the next big thing in terms of ranking.  Background on Author Rank As early as 2005, a patent was filed by Google on what was called Agent Rank. In the patent, Google described how a number of parameters were to be used in ascertaining the position of an agent in a specific niche. They included the  popularity of an agent and his authority on a specific subject . Until recently, search results and popularity has been determined by algorithm, which considers different factors including links to other high quality web pages. Obviously, Google has been on a constant search for high quality web pages that meets the needs of searchers.  Google did not have substantial qualitative data that justified social interactions as a factor in direct ra

The world of e-commerce market is growing faster than anticipated due to advancement and easy and secure technological development. Nevertheless this is great news for businesses planning to develop ecommerce site however surviving and getting yourself visible in the competitive market is a challenge. It’s getting quite normal for people to buy and sell products online. To attract more visitors and stand out of the competition, it’s important that website owners get their fundamentals right i.e. a very well designed and functionally user-friendly, easily navigable and search engine friendly and a secure payment processing ecommerce website. Here are few things what we suggest can get you going in right direction for your ecommerce website. 1. Modern and well designed lay out . This is most essential ecommerce website feature that will help you to connect with right target audience who will love to visit and enjoy your website. You can easily find a ready to use beautiful design or take

As an online marketing and public relations tool nothing can beat Facebook. Started out as a social networking platform, the site today boasts of millions of users. Any message on Facebook goes viral in a few minutes. Here are some easy tips on how to use Facebook as an online marketing tool for your products and services: # 1: Highlight your profile: Being proactive automatically optimizes your profile for search engines. Your presence on the Internet can be made more prominent with the help of your Facebook profile by: Posting messages on your wall every day with something interesting and thought-provoking. Checking statuses, comments, likes and sharing of friends and add your comments. Adding photo albums and videos as often as you can, including those of workshops, seminars, conferences that you have attended and/or organized. Keeping tagging your friends and fans in photos. Adding interesting photos of your vacations to add a sense of fun to your profile. # 2: Use Fan Pages: Fac

Roger Murphy, president, founder and CEO of Murphy Business & Financial Corporation of Clearwater, FL provides advice for baby boomers on pr eparing to sell their business prior to putting it on the market . B y Roger Murphy   Approximately 700,000 to 800,000 small to mid size businesses change hands each year . There are many steps business owners need to consider before hanging up their boots. As a seller it is important to consider the following when planning an exit strategy . When is the best time to sell   Timing is everything When you ' re on top, the company is doing well and the industry is flourishing, and next year looks even better   Decide when to sell, timing is important but sometimes it is not in the sellers control   Cyclical factors are important For example, in retail most revenue is earned in 4th quarter. Thus, it is recommended that you aim to sell your business in the 1st quarter of the following year to show good revenue and the inventory is