Ecommerce Website Design Tips

The world of e-commerce market is growing faster than anticipated due to advancement and easy and secure technological development. Nevertheless this is great news for businesses planning to develop ecommerce site however surviving and getting yourself visible in the competitive market is a challenge.

It’s getting quite normal for people to buy and sell products online. To attract more visitors and stand out of the competition, it’s important that website owners get their fundamentals right i.e. a very well designed and functionally user-friendly, easily navigable and search engine friendly and a secure payment processing ecommerce website.

Here are few things what we suggest can get you going in right direction for your ecommerce website.

1. Modern and well designed lay out.

This is most essential ecommerce website feature that will help you to connect with right target audience who will love to visit and enjoy your website. You can easily find a ready to use beautiful design or take help from a professional ecommerce web design company who can help you to develop a design from scratch based on your requirement. The internet is filled with numerous free and premium ecommerce templates including the latest ‘responsive web design templates’

There are good creative minds available who can come up with excellent ecommerce website designsuggestions. It’s definitely worth and very important that you get the right front end design. We strongly recommend contacting a reputed ecommerce development companywho can guide you through the process.

2. User friendly and easily navigable website.

Providing full control over website features is highly important and apart from having a great design, it’s equally important to give a comfortable and easy functional flow of website so that users feel secure, enjoy, buy products and also recommend your website.
So make sure that your website is quick, easy, good looking and in good condition – i.e. no page breaks, all links working nicely, all information is up to the mark, easy and secure product buying process. In short a well functioning ecommerce website without any flaws is what people like to see and enjoy.

3. Control over products

Well organized ecommerce store is always the first choice to buy the things which is because, it saves your potential customers time. Well managed products with correct categories, reducing good enough time to search desired products that would leave a good impact in your customers mind.
If customers struggle to search right products, it can easily put them off and force them to switch to another competitor site easily. So organize your products correctly and also provide advance search functionality which can help users to quickly locate the product they are searching.

4. Well presented and photographed product images.

Well ecommerce buying process is a process to win a user psychologically. A well photographed and nicely displayed product is more likely to be sold without a doubt. An additional zoom functionality which can allow buyer to get a closer look at product image is a great tool ecommerce websites are recommended to have. Further advance functionality such as 3d view, color changing option etc are all added advantage and definitely worth having if you really want to boost your sales.

5. Secure and easy check out process.

Asking too many details on different pages, taking long time can easily deviate the mood of a buyer. It’s really annoying if users are asked to put unnecessary information and face difficulties especially when they add the payment information and process is not performed successfully. It is indeed very frustrating and after all the hard work you did to get customer buy your product, your efforts and investment will be affected if you do not have secure and easy check out process. Our advice to avoid this is to use a secure and proven ecommerce platform such as Magento Ecommerce and take help from a reliable magento ecommerce development companyto set up your website successfully.

6. Search Statistics and SEO Strategy

A good example of statistic that could be very helpful for ecommerce website is keyword search. A search volume of ecommerce related keywords can help you to increase the traffic on your website. These searches will help you know which keyword phrases are extremely in demand thereby increasing traffic to your ecommerce website. So it’s important that you do correct key word analysis, plan and strategies your marketing plan which can boost your ranking in search engine and people can find your website and products when they search relevant keyword in search engines.

7. Mobile compatible responsive ecommerce website.

Latest trend of the market is accessing website through smart phones and tablet pcs apart from various sized computer screens. Statistically the mobile phone users are increasing rapidly and mobile ecommerce and responsive ecommerce websiteswhich can be nicely viewed on various screen sizes. Well think twice if you are ignoring this taking into consideration. There is a huge audience buying stuff using their smarphones and tablet pcs. So whether you are have an exisiting ecommerce website or are planning a new, it’s a very vital to have your websites mobile devices compatible. If you want to find out more what ‘responsive websites’ are you can contact a reputed ecommerce development company.

I hope that this helps you to give you basic guidance if you are planning on coming up with an ecommerce website