How Product Images can sharply increase your Ecommerce Sales

Performance and profitable eCommerce website development is the sole purpose of existence of an eCommerce store. To overcome the competition, there are various aspects to be applied while developing an eCommerce website and one of the most important parts of it is to have attractive, professional and high quality product images which can help buyers to get realistic product understanding and tempt them to place an order.

Traditional offline stores owners always have an advantage of engaging customer with physically available products but for online stores product images is the only way they can show their potential buyers  virtually available product images. It’s worth investing in getting products professionally photographed possibly from maximum possible angles which can be displayed on eCommerce store and help buyers have almost realistic product buying experience. Good images give confidence in buyers to go ahead and place orders.  Here are few things which can be done to put up interesting, engaging and attractive products images on eCommerce websites.

Capitalize the technology advancement – Make use of high resolution camera for quality product images

Display product images which are imposing and have flavor of reality. People are avoiding the ecommerce sites which have unappealing and low quality products images. Product images play very important role in converting visitors to customers. People want to see what they are going to buy so don’t cheat them by displaying modified images. Faking and highly manipulated images can seriously harm the reputation of your business. Instead, be as much honest as possible and show clearly what product will look like. Honest display of product images can help winning customer trust which helps in business growth however the other way around will only bring down sales and business reputation. 

Cover all product perspective

Since the customers are not able to touch and feel the products, it is your accountability to make them available with all possible viewing experience. Display the products from different angles with zooming facility. Well, this will give your customer a chance to interact with product more closely. Make use of great product copy – as product description matter a lot, this will provide more information about product features and how to use it. You can also add featuring video for better product understanding. It is proven that, enabling buyers to share about product experience and giving rating will increase the sales, so accept the reviews given by customers which will certainly help other buyers.

Give the real touch to product images through customization

It is necessary while taking photograph of products you should have better lightning. Bad light can change the color of product but with product customization facility you can give the real touch and feel. 

If you want to sell same products in different colors, then you don’t need to capture the each time new photo, as there are few popular ecommerce website development platforms which offers features like product customization in which you just require a single copy of photo and you can customize it with different colors effortlessly. This will save lot of time and you can sell more products.

So the golden rule is – a good quality product image definitely plays its part in the success of eCommerce website.