Mistakes to be avoided by businesses for their websites

Many small and large retailers rely on their websites heavily for marketing and selling. Particularly small businesses seek exceptional response to promote products and spreading awareness of brand to wider audience. It’s quite evident that websites play major role and businesses are facing increasing competition.  Website is like a business show room for which you need to spend time and money branding it, building it, promoting it and maintaining it. It’s literally a showcase of your services and products. It’s damn important to keep your websites up to the mark or else you’re going to end up being a loser in front of the fierce competition. We’ve piled up few points below which are sort of mistakes most small businesses make taking a casual attitude and not realizing how important a website is for business.

Grow your business by avoiding few common mistakes:

Understand the target audience and build website based on user behavior

A website just for the sake of having one is useless unless you have thoroughly researched and put together a plan to build website after studying your potential audience behavior.  Everything ranging from logo design, web page layout structure, color selection, functionality, content, products images, marketing and many other aspects needs to be systematically thought of and strategy needs to be defined with a primary aim that your potential website visitor finds your website attractive, clean and easy to use.

So undoubtedly a user experience analysis is extremely important before building a website.

Avoid outdated designs and flashy advertisements

Modern generation has got used to clean, elegant and userfriendly designs. Web technology has evolved considerably fast particularly front end development has experienced exceptional revolution in the past few years. A typical HTML page with ugly photographs and advertisements flashing in bold colours are likely to be ignored. Instead modern designs for web and eCommerce development these days are highly creative, responsive so that they can be viewed nicely in various devices and browsers without a glitch, include stunning images, having very easy functional navigation and well optimized for search engine and fast loading.  Check and try to follow these parameters and it’s definitely worth investing if you need to redesign your website with modern techniques.

Displaying old information about products, services and company 

Customers expect your website to display updated and accurate information about products, services and company details. If you display outdated products and description then customer will assume that you are no longer in business or you aren’t more invocative in business.

Website content and product list must be updated. Suppose if your site contains blog section then keep it updated regularly since blogs help to drive more visitors and make search engine happy.

Allow you customer to contact you if they face any issues with your website or any services. Display accurate contact details, like your phone number and email address.

No clear call to action

Let’s assume what happens when someone visits your site? Do you want them to contact you, subscribe to your business newsletter or to buy your products? If your website has all the fundamentals right, it will definitely help in hitting the goal.

It’s like talking straight to the point. Your website must have a clear message. It should guide them to have easy navigation and help visitors contacting you, successfully buying products, subscribing to newsletter or at least they must be easily able to get the information they have been looking for.

Trying to target whole world

If you are trying to house almost every kind of visitors then your website sort of loses the plot.

Instead of targeting everyone, your primary focus should be to figure out your most frequent users and focus on creating the best possible experience for your potential customers. If you try to please the masses, then most probably you will end up not pleasing anyone.  Consider factors such as age, education, region, language etc.

Not giving importance to website look and feel

Simplicity in design is often appreciated by people. Your website design is the first experience with your brand. Remember first impression is everything. You should approach a professional web design and development company who can build attractive and well functional websites. Don’t take DIY route, and don’t allow your customers to make assumptions about your services due to poor functional and designed website.